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Queen Máxima was chosen for her work as the Special Advocate promoting inclusive financial systems and raising awareness for the responsible development and usage of financial services—notably among underserved groups such as the poor, women, smallholder farmers and micro-, small and medium-sized enterprises. The UNSGSA has a history of highlighting the importance of financial health in her advocacy.

Underserved Groups and Fintech for Financial Inclusion in Focus as UNSGSA Queen Máxima Concludes Virtual Country Visit with Côte d'Ivoire

In bilateral meetings with Prime Minister Patrick Achi and other ministers, the Special Advocate explored how she and her partners could support and collaborate to jointly promote financial and digital inclusion in the country. She started the conversations with a pair virtual client visits. Read more

UNSGSA Queen Máxima Aims to Support Digital Financial Inclusion during Virtual Country Visit with Côte d'Ivoire

The Special Advocate will hold dialogue with key authorities and stakeholders about inclusive finance, as well as offer to support policy and infrastructure reforms to deepen digital financial inclusion—including to aid COVID-19 recovery. Read more

UN Special Advocate Queen Máxima Announced as the 2021 Financial Health Visionary Award Recipient

The Visionary Award is given to individuals who have shown unparalleled leadership in building a more accessible and inclusive financial system, and who seek to continue to inspire and encourage the next generation of leaders to innovate new solutions for the financially underserved. Read more

UNSGSA Queen Máxima and Togolese PM, Ministers Discuss Boosting Digital Financial Inclusion

The Special Advocate and her partners offered to support Togo to promote financial inclusion going forward, specifically on the national financial inclusion strategy and priority projects around digital payments modernization. Read more

UNSGSA Queen Máxima to Participate in Virtual Meetings with Leaders from Togo to Promote Digital Financial Inclusion

Queen Máxima plans to engage in discussions on efforts to promote digital financial inclusion, particularly as a component of COVID-19 response and recovery efforts in Togo. Read more

UNSGSA Queen Máxima Holds Virtual Meetings with Reference Group of Financial Inclusion Advisors

Queen Máxima discussed a range of issues—including the ongoing role of inclusive finance in COVID-19 response and recovery efforts—with these advisory leaders representing a variety of development institutions, international financial institutions, and donors focused on financial inclusion.  Read more

UNSGSA Queen Máxima to Discuss Business Case for Financial Health at Private Sector Webinar

Financial health is a universal issue—relevant to both developed and emerging economies. Additionally, it is more urgent than ever due in part to the financial and economic impact caused by the COVID-19 pandemic, which could potentially push 163 million people into extreme poverty. Read more

UNSGSA Queen Máxima to Provide Remarks at Launch of Global Money Week 2021

The UNSGSA will highlight that financial literacy is an important component of a broad strategy to promote financial health. Read more

UNSGSA Queen Máxima to Provide Video Message for Pakistan Fintech Summit 2021

Queen Máxima's message will focus on highlighting the significant potential to build on the existing digital infrastructure to spur financial inclusion in Pakistan. Read more

International Women’s Day: UNSGSA to Deliver Virtual Remarks at Call to Action for Reaching Financial Equality Event

UN Women anticipated that 47 million more women and girls worldwide have fallen into poverty as a result of COVID-19, which could raise the overall total to 435 million women and girls living on less than $1.90 per day (2020). Read more

UNSGSA Queen Máxima Holds Virtual Meeting with South African President Ramaphosa to Discuss Financial Inclusion on the African Continent

The Special Advocate and President Ramaphosa explored avenues to deepen cooperation to advance women’s digital and financial inclusion, and women’s economic empowerment, throughout the African continent. Digital financial services for underserved groups have been critical to respond and rebuild… Read more

UNSGSA Queen Máxima to Virtually Discuss Digital Currencies at World Economic Forum's Davos Agenda 2021

The Special Advocate regularly discusses how new digital forms of money could contribute to better access to and safe use of financial services. Read more