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As Special Advocate, Queen Máxima is a leading global voice for the development of financial services, products, and policies that have financial health as the main goal. Through strategic and sustained advocacy, the UNSGSA encourages cooperation and commitment from political leaders, regulators, global standard-setting bodies, civil society, the private sector, and, most importantly, financially underserved groups, to build a more secure and resilient future.
Financial health means having the right financial tools to manage day-to-day expenses, build resilience to financial shocks, and invest in the future. When these financial tools — like savings, insurance, payments, credit, and more — are designed with financial health and the needs of customers in mind, they can foster a more inclusive and sustainable financial ecosystem that supports financial stability, resilience, and long-term prosperity for everyone.
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