Her Majesty Queen Máxima of the Netherlands will be in New York from 21–24 September 2026 for the 81st United Nations General Assembly (UNGA) High Level Week. During the week she will meet with leaders from government and the private sector in her capacity as the UN Secretary-General's Special Advocate for Financial Health (UNSGSA) to advocate for global progress on advancing financial health outcomes.
On Monday, 21 September, Queen Máxima will attend the '50 in 5' Impact Awards, hosted by the Digital Public Goods Alliance. She will introduce and speak with the winner of the ‘Impact Award,’ which acknowledges countries and organizations for contributions to their communities through advancing safe, inclusive, and interoperable digital public infrastructure (DPI).
On Tuesday, 22 September, the UNSGSA will attend the opening of the UNGA General Debate. She will also attend a ministerial lunch on financial health with member states. The meeting will be hosted by Singapore and the co-chairs of the Group of Friends for Financial Health, Kenya, Peru and the Philippines.
On Tuesday afternoon, Queen Máxima will participate in the inaugural roundtable of the Financial Health Leadership Coalition for the Americas, hosted by Aspen Conexión. The coalition includes leaders from financial institutions and retailers from across Latin America and the U.S. and will emphasize why financial health should be a business priority for companies serving Latino communities.
On Wednesday, 23 September, Queen Máxima will start the day at the Wall Street Journal's Journal House for a fireside chat with Almar Latour, CEO of Dow Jones. They will have a conversation about the UNSGSA's leadership and her journey from focusing on financial access to financial health. The fireside chat will later be released as a podcast episode for the Wall Street Journal Leadership Institute's podcast, Leaders. She will also attend the annual meeting of the Clinton Global Initiative to participate in an executive roundtable discussion on innovative finance.
The UNSGSA will conclude the week with an event hosted by the International Labour Organisation titled 'The Workplace: A New Frontier for Promoting Financial Health.' She will speak at a fireside chat with the president of the International Organisation of Employers (IOE) Jacqueline Mugo. The event will highlight the benefits of reducing employee financial stress, as well as promising ways that employers can support their employees' financial health, for example through emergency savings programs. Later in the day, Queen Máxima will convene members of her Reference Group for a strategic meeting.
Throughout the four-day visit, Queen Máxima will meet with public and private sector leaders to discuss financial health progress and opportunities for further collaboration. She will also meet with United Nations Secretary-General António Guterres and present him with the Annual Report of the UNSGSA for 2026.
In the Netherlands, Queen Máxima champions financial health as honorary chair of the Netherlands Financial Health Foundation (SFGN) and the Money Wise Platform, an initiative of the Dutch Ministry of Finance.